The South East of Melbourne (Mornington Peninsula, Dandenong and Frankston) has a clear identity seperate from most of Melbourne. But have never really had a professional side in any sport, bar the brand new South East Melbourne Phoenix.
While I personally despise City and CFG for what they did to Heart they at least know what they are doing.
If they can be an "upper class" club in the vein of the Melbourne Demons or Hawthorn Hawks they will find real success. Basing themselves in the South East will also deliver another huge potential geographical fanbase who are largely unrepresented in professional sport. This fanbase is also largely migrant and first generation Australians in the more working class areas of Dandenong and Frankston.
This is all assuming of course that people can support a colonial club representing the interests of a human rights abusing dictatorship.
Upper class and SE Melbourne?